Don't just tell people your story.
Immerse them in it.

Interactive web-based tours to help communities grow.

BMC About4
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We hold our vision, mission and values close to heart in everything that we do, day in and day out.

Our vision depicts a colorful future where immersive media connects people with vibrant communities and fulfilling careers.

We are content creators - our mission is to inspire discovery through immersive digital storytelling.

OUR 5 VALUES:

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OUR STORY

Katie and Matt Chaussee formed Be More Colorful as an ND LLC in August 2016. Creating interactive virtual tours and virtual reality (VR) experiences for anything from residential real estate, to products, to travel and tourism were our main focuses at the time.

In 2019, we had an opportunity to pitch the idea of using our services for career exploration to the ND Workforce Development Council. Soon after, we began receiving requests to create experiences for companies to assist in recruiting efforts. These initial customers, ND CTE and the Workforce Development Council, connected Be More Colorful to key stakeholders around the state and region. In that time, we have grown substantially, from a team of two to a team of eight.

In November 2019, we were accepted into the InnovateND program where we focused on building the initial CareerViewXR prototype, a solution that provides immersive career exploration experiences to students and adult career seekers. We successfully completed all four phases of the InnovateND program in August 2020. In December of 2020, Williston and Devils Lake school districts received grants to support the development of 12 CareerViewXR experiences. In August 2021, CareerViewXR launched with the 12 experiences for ND CTE.

In November 2021, Be More Colorful expanded our pilot project to include Huntington Middle School in San Marino, California. In March 2022, supported by testimonials from organizations like the ND Workforce Development Council, Greater ND Chamber of Commerce, ND Building Trades Unions, ND Petroleum Council, and other economic development leaders around the state, Be More Colorful was partially funded through LIFT funding to support continued platform development and expansion of our library of content.

THE CAREERVIEWXR LIBRARY NOW HAS 70+ EXPERIENCES LIVE ON THE PLATFORM.

Be More Colorful currently has CareerViewXR subscribers in North Dakota, California, Oklahoma, and North Carolina with active conversations happening in Minnesota, Kentucky, and Arizona. We focus on career and recruitment projects for companies and workforce development focused experiences for communities.

We are a North Dakota business passionate about testing and growing our platform right here, fulfilling the needs of our subscribers and production partners to help boost the local economy and strengthen our workforce.

Today, we are primarily focused on producing career and recruitment projects for companies and workforce development focused experiences for communities. Our current goals include expanding CVXRโ€™s library to include more amazing careers and increasing our subscriber base to get more students and job seekers aligned with career pathways that interest them.

Why We Believe in the Impact of Career and Technical Education

TEAM BMC
OUT IN THE WILD

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SUPPORTING CAREER & TECHNICAL EDUCATION

We Make Careers More Accessible

Show everyone what your facilities look like so they can see that itโ€™s the perfect fit for them.
Eliminate the hassle of an on-site tour with our virtual experiences.

You may be curious what working with us looks like. Of course, capturing the magic of your environment is always at the heart of our process!

02. Discovery Meeting

This is where the major brainstorming begins. This meeting helps Team BMC learn more about the client and understand what problems theyโ€™re trying to solve for their own clients. We identify if there is a fit between their needs and our offerings.

04. Strategy Meeting

At this stage we reconnect and finalize details. The shot list is confirmed and we trim any loose ends. If necessary, a scouting trip is scheduled prior to the real shoot day.

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06. Post-production

Itโ€™s getting real! At this stage captured footage is carefully processed and edited, additional assets are lovingly designed, and a video or tour is assembled.

01. Introductory Meeting

As the name implies, this is the phase where we introduce ourselves and what we do. We show off some past work and start getting an idea if there is interest from the potential client or production partner.

03. Quote & Scope of Work

Time to sign on the dotted line! Team BMC has super fun paperwork for our clients to sign before the following phases. We promise it will be as painless as possible.

05. Production

Lights, camera, action! Shoot day has arrived. The production crew follows the finalized shot list and captures the magic.

07. Client Review

Before we call our work together done, we make sure the product is picture-perfect. Double-checking never hurt anyone!

08. Launch Party!

The product is complete, so itโ€™s time to celebrate! Donโ€™t worry, the team is here for continued support after production has ended.

You may be curious what working with us looks like. Of course, capturing the magic of your environment is always at the heart of our process!

AdobeStock 356468103 scaled

01. Introductory Meeting

As the name implies, this is the phase where we introduce ourselves and what we do. We show off some past work and start getting an idea if there is interest from the potential client or production partner.

02. Discovery Meeting

This is where the major brainstorming begins. This meeting helps Team BMC learn more about the client and understand what problems theyโ€™re trying to solve for their own clients. We identify if there is a fit between their needs and our offerings.

03. Quote & Scope of Work

Time to sign on the dotted line! Team BMC has super fun paperwork for our clients to sign before the following phases. We promise it will be as painless as possible.

04. Strategy Meeting

At this stage we reconnect and finalize details. The shot list is confirmed and we trim any loose ends. If necessary, a scouting trip is scheduled prior to the real shoot day.

05. Production

Lights, camera, action! Shoot day has arrived. The production crew follows the finalized shot list and captures the magic.

06. Post-production

Itโ€™s getting real! At this stage captured footage is carefully processed and edited, additional assets are lovingly designed, and a video or tour is assembled.

07. Client Review

Before we call our work together done, we make sure the product is picture-perfect. Double-checking never hurt anyone!

08. Launch Party!

The product is complete, so itโ€™s time to celebrate! Donโ€™t worry, the team is here for continued support after production has ended.

The length of this process varies depending on production team availability, season and weather-related considerations, responsiveness of clients/production partners, availability of shooting locations, and other variables. We typically estimate at least 6 weeks to go from pre-production to final product.

Our Clients

Tourism Is The Gateway to Economic Development.

Conventions & Attractions | Casual Tourists | Potential Residents

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Katie Chaussee

Majority Owner, Co-Founder, Chief Administrative Officer
Katie is the Chief Administrative Officer and majority owner of Be More Colorful. She has a strong background in customer service and a keen eye for creating captivating visuals, both defining characteristics of the company. Katie was Be More Colorful’s first VR photographer and has served the company as an image processor, experience builder, and quality assurance specialist. In her current role, Katie is the key administrator for Be More Colorful’s in-office operations where she works to adapt and refine workflows for a talented team of creative professionals.
B.S. Psychology minor Art โ€“ NDSU May 2003
Cofounded Team BMC in August 2016
Primary Roles:
  • Coordinates workflow development
  • Oversees various aspects of office management
  • Manages various purchasing decisions
  • Maintains HR and payroll functions
  • Formulates creative marketing ideas

Michael Bush

Creative Lead

Matt Chaussee

Matt is the Chief Executive Officer and co-owner of Be More Colorful. He has extensive experience in technical services administration, higher education, teaching, and technology training initiatives. While Matt’s role is primarily focused on business development and outreach, he is a self-professed lifelong learner who feels he has found his life’s calling in being able to learn about, explore, and share the amazing diversity of careers available to students today.
B.S. Mathematics minor Music and Psychology โ€“ NDSU December 2005
Masters of Business Administration โ€“ NDSU May 2009
Cofounded Team BMC in August 2016
Primary Roles:
  • Spearheads business development
  • Nurtures sales efforts
  • Amplifies community outreach
  • Coordinates workflow development
  • Maintains HR and payroll functions

Michael Bush

Creative Lead

Michael Bush

B.A. 2D/3D Animation – MSUM May 2020
Member of Team BMC since February 2021
Primary Roles:
  • Dynamically animates in 2D and 3D
  • Meticulously designs UI and UX elements
  • Formulates graphics for print and web use
  • Champions XR research & development
  • Guides efforts of the creative team

Drew Swenson

B.F.A. Musical Theater, minor in Media Production – UWSP May 2018
Member of Team BMC since August 2021
Primary Roles: 
  • Leads direction for all 360ยฐ media scouting trips and shoots
  • Supervises production team
  • Oversees creation of audio assets

Maddy

Creative Lead

Kryss Geray

Kryss has worked in several different industries, including as a test engineer at a local Fargo company.  As a test engineer, she helped with quality assurance to ensure all products met the highest standards, tested and documented all products, and collaborated on more effective and efficient ways of completing these tasks. She is proud to have worked on agricultural equipment such as acoustic material flow sensors and electronic motor and hydraulic controls, along with aviation equipment such as the Stratus ADS-B Receivers, and recoverable data modules.
Education
Member of Team BMC since March 2022
Primary Roles:
  • Oversees initial processing of all 360ยฐ media
  • Provides quality assurance for 360ยฐ photos and video content
  • Proofreads tour content meticulously

Michael Bush

Creative Lead

Michael Bush

Creative Lead

Maddysen Boecker

Maddy has a variety of creative experience under her belt from over the past few years and enjoys learning new things. She has been involved in video and podcast editing, copywriting, email campaigns, social media management, website design, and more. Her experience and understanding of many aspects of pre-production, production, and post-production helps her be an asset for the team at any stage.
B.S. Animation, minors in Film Production and Graphic Communication – MSUM May 2020
Member of Team BMC since April 2022
Primary Roles:
  • Highlights company news through email and social media campaigns
  • Composes unique and thoughtful copy for blogs, press releases, and other needs
  • Assists in the creation of flyers, ads, and other collateral.

Karen Berntson

Business Administration & Finance Degree, MSUM 2010

Masters Business Administration, USF 2023

2019 Graduate of United Wayโ€™s 35 Under 35 Womenโ€™s Leadership Program

Member of Team BMC since November 2022
Primary Roles:
  • Ensuring production and profit goals are met
  • Identifying & building relationships with production partners
  • Overseeing Human Resources and production operations
  • Collaborating with community partners to address workforce needs
  • Providing champagne & sparkling cider for office celebrations

Ethan Mickelson

Meet Ethan: a frenetic writer whoโ€™s been building worlds with words since he penned his first work โ€“ a fictional account of crime fighting, cape wearing hermit crabs loosely based on his childhood pets.

He even skipped to the end of the alphabet for his first word at 11 months old, uttering โ€˜zebraโ€™ of all things, according to his mother.

Today, the man of many words has been published regionally in over 20 newspapers and a dozen magazines with additional experience in radio, television and website publishing.

Ethan is a global citizen and has travel to Tokyo, Japan, and Kirov, Russia as part of summer exchange programs in high school, in addition to trips to Canada, Mexico and Haiti.

B.A. Strategic Communications โ€“ NDSU 2018

Member of Team BMC since April 2023

Primary Roles:
  • Develops story arc behind field trip and job shadow experiences
  • Copywriting and research to accompany virtual reality and 360-degree media
  • Assists production with filming and capturing action in the field
  • Integrates educational elements of career and technical roles into every virtual experience

Michael Bush

Creative Lead

Lisa Metzger

Mass Communications Degree, NDSU 1999

Member of Team BMC since July 2023
Primary Roles:
  • Customer Support
  • Product Knowledge and Training
  • Reporting and Analytics
  • Sales
  • Manage Subscriptions

Michael Bush

Creative Lead

Joey Schmit

Elementary Education Degree, MSUM, 2011

Member of Team BMC since July 2023

Primary Roles:
  • Operational Efficiency

  • Team Building and Engagement

  • Problem Solving

  • Community Project Management

  • Renaissance Man

Michael Bush

Creative Lead

Jody French

Jody has over thirty years of experience working in K-20 Information Technology. Her experience began in the classroom as a teacher, progressed to serving as the Director of EduTech and most recently serving as Assistant CIO of Enterprise Services for the ND University System (Core Technology Services). Jody is an enthusiastic champion of the use of technology to improve teaching and learning.
B.S. Elementary Education, Mayville State University
M.S. Educational Leadership, Tri College University
Member of Team BMC since November 2023
Primary Roles:
  • Business Development
  • Process Improvement
  • Customer Relationship Management